Layer Cake

Sales, Persuasion and Influencing

Unravelling the layers involved, psychology involved, and how to be a wolf of wall street salesman! I hope you’ll find what’s in these pages inspirational to keep you motivated and also offer pearls of wisdom to help you close more deals. At the end of the day, everyone is a sales person, in our daily lives. If you ever want to do something – sometimes you’ll need to persuade and influence others to join you – that could even be a restaurant you fancy going to. So selling is not just about having a job title with the word sales in! We’re all doing it, more than we think. 


Sales, Persuasion and Influence

This entire site is the thoughts of Jonathan, in his own words.

It is based on his learnings from being in industry and all his various sales jobs, what worked and didn’t in the real world, coupled with stuff he’s learned from all the various books he’s read over the years.  


Jonathan has set this up two reasons.

Firstly, to take the best bits of any learnings from books he’s read, and secondly to take anything learned from industry & put all this into one place to use a reference guide, both for himself and for anyone else who is interested in sales and may want to enhance their skills. 

Most books are “fluffed out” and there’s always key points to take out although some books are definitely worth a read properly – where Jonathan’s top 3 have been outlined below.

You can read more about the author of this site, Jonathan by clicking below.


Recent Posts

Check out the most recent posts

Five Core Elements

Five Core Elements0 Comments This just elaborates further the controlling sequence where you're also building rapport and intelligence gathering. You've also got the first half and then the second half of the conversational close dialogue.Related...

Belfort #5. Baggage

Belfort #5. Baggage0 Comments Always leave your baggage behind. Selling, cold calling all things surrounding this can take an emotional drain if you do face rejection, and, if you're having issues at home or personal challenges - it's critical to always start having...

Belfort #4. The line.

Belfort #4. The line.0 Comments The Straight line. Closing the deal. The straight line principal as laid out by Belfort is a relatively simple thought process. But effective. The Straight Line showcases how each sale is the same. You have one straight line, where you...

Jonathan Tips for closing a deal

Read The Wolf of Wall Street, Jordon Belfort’s book!

No, I’m not on any commission and will not make any cut! It’s just a good book.


My Upcoming Sessions

I’ve set up a series of sessions via for sales professionals to meet; talk through their experiences; discover new and differing sales techniques and ideas and also to connect; sometimes in small businesses there aren’t any other sales professionals and every salesman needs another, positive, upbeat sales professional to high five when a deals done or just chat when somethings gone really wrong. Not many others understand what it is we have to go through!


United States
Yosemite, CA

My Highlights

Recently I’ve watched the Wolf of Wall Street, for about the umteenth time!

His telephone technique and confidence is just inspiring! Take a look!


Jonathans Top 10 books to read

1. Way of the Wolf

By the legendary Jordon Belfort, as depicted by Leonardo DiCaprio in the Wolf of Wall Street.  Jordon reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. Written in his own inimitable voice, WAY OF THE WOLF cracks the code on how to persuade anyone to do anything, and coaches readers, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker.

2. Cold Calling for Chickens

By Bob Etherington – short book that gives a great general overview also of the sales process. This book, based on a very successful course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence.

3. Exactly What to Say

By Phil M Jones – Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world’s leading sales trainers.


By virtue of writing this by my own hands, this is subject to copyright protection. 

If you don’t like what I have to say, just leave! There’s plenty of other stuff to read on the web! Let me help you – go here and search –